Privacy Policy

Effective Date: 01.10.25
Last Updated: 01.10.25

Introduction

Martin Obakke, True North Spirit Compass ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or purchase our products and services.

We are based in Denmark and operate globally, serving customers primarily in Europe, the UK, and the USA. This policy complies with the EU General Data Protection Regulation (GDPR), UK GDPR, and other applicable privacy laws.

Contact Information

Business Name: Martin Obakke True North Spirit Compass

Location: Denmark
Email: info@martinobakke.com

Website: www.martinobakke.com

If you have any questions about this privacy policy or how we handle your data, please contact us using the information above.

What Information We Collect

We collect the following types of personal information:

Information You Provide Directly

  • Name and email address when you fill out contact forms, sign up for our newsletter, or create an account
  • Payment information including billing address and payment card details (processed securely through Shopify)
  • Shipping address for physical product orders
  • Communication preferences and any other information you choose to provide when contacting us

Information Collected Automatically

  • Cookies and tracking technologies that collect data about your browsing behavior, device type, IP address, and how you interact with our website
  • Website usage data including pages visited, time spent on pages, and referral sources
  • Scheduling information when you book appointments through Calendly

How We Collect Information

We collect your information through:

  • Online contact forms and newsletter signup forms
  • Purchase transactions via our Shopify store
  • Cookies and similar tracking technologies on our website
  • Appointment scheduling through Calendly
  • Direct communications with us via email or other channels

How We Use Your Information

We use your personal data for the following purposes:

  • To process orders - fulfilling your purchases of digital and physical products, processing payments, and arranging shipping
  • To communicate with you - responding to your inquiries, providing customer support, and sending order confirmations
  • To send marketing communications - with your consent, we send newsletters and promotional emails about our products and services via Flodesk
  • To schedule appointments - managing bookings and sending appointment reminders through Calendly
  • To improve our services - analyzing website usage to enhance user experience and optimize our offerings
  • To comply with legal obligations - maintaining records for tax, accounting, and legal purposes

Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on:

  • Consent - when you sign up for marketing emails or accept cookies
  • Contract performance - when processing your orders and delivering products/services
  • Legitimate interests - for business operations, fraud prevention, and improving our services
  • Legal obligation - when required by law for tax and accounting purposes

Who We Share Your Information With

We share your personal data only with trusted third-party service providers who help us operate our business:

Service Providers

  • Shopify - our e-commerce platform that processes payments and manages orders
  • Flodesk - our email marketing service that sends newsletters and promotional emails
  • Calendly - our scheduling tool for appointment bookings
  • Shipping carriers - for delivering physical products to your address
  • Payment processors - to securely process credit card and other payment transactions

These third parties are contractually obligated to protect your data and may only use it for the specific services they provide to us.

Legal Disclosures

We may disclose your information if required by law, legal process, or to protect our rights, property, or safety.

International Data Transfers

As we operate globally and use service providers based in different countries (including the USA), your personal data may be transferred outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Service providers certified under recognized data protection frameworks
  • Other legally approved transfer mechanisms

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Improve website functionality and performance
  • Enable certain features of our services

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect your ability to use some features of our website.

For more detailed information about the cookies we use, please see our Cookie Policy [link to separate cookie policy if applicable].

Your Privacy Rights

Depending on your location, you have the following rights regarding your personal data:

For EU/EEA and UK Residents (GDPR Rights)

  • Right to access - request a copy of the personal data we hold about you
  • Right to rectification - correct inaccurate or incomplete information
  • Right to erasure - request deletion of your personal data (subject to certain exceptions)
  • Right to restrict processing - limit how we use your data in certain circumstances
  • Right to data portability - receive your data in a structured, machine-readable format
  • Right to object - object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent - withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint - file a complaint with your local data protection authority

For US Residents

  • Right to know what personal information is collected, used, and shared
  • Right to delete personal information
  • Right to correct inaccurate personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

Note: These rights are guaranteed under various US state privacy laws including California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and others. We extend these rights to all US residents regardless of which state you live in.

To exercise any of these rights, please contact us at [Your Email Address]. We will respond to your request within the timeframe required by applicable law (typically 30 days).

Marketing Communications

With your consent, we send marketing emails through Flodesk about our products, services, and updates. You can:

  • Unsubscribe at any time by clicking the unsubscribe link in any marketing email
  • Update your preferences by contacting us directly

Please note that even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders or account.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure data encryption for payment transactions
  • Regular security assessments of our systems and service providers
  • Restricted access to personal data on a need-to-know basis
  • Secure storage systems with backup procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

  • Order and transaction data - retained for tax and accounting purposes (typically 5-7 years as required by law)
  • Marketing data - retained until you unsubscribe or withdraw consent
  • Website usage data - typically retained for 26 months
  • Account data - retained while your account is active or as needed to provide services

After the retention period expires, we securely delete or anonymize your personal data.

Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If we discover that we have inadvertently collected information from a child, we will delete it promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email if you are a registered customer or subscriber
  • Post a notice on our website

We encourage you to review this policy periodically to stay informed about how we protect your data.

Third-Party Links

Our website may contain links to third-party websites, plugins, or applications. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

Your Consent

By using our website, making a purchase, or providing us with your personal information, you consent to the collection and use of your data as described in this privacy policy.

Questions or Concerns?

If you have any questions about this privacy policy or how we handle your personal data, please contact us at info@martinobakke.com

For EU/EEA residents, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority if you believe we have not handled your data appropriately.